SEPTEMBER 2017
LIVE TRACK AGENDA

 
 
 

Ladies, let's hustle. 

 

Location: The Standard Hotel, Downtown LA

 

HOW TRACK WORKS

Track is a monthly workshop with a variety of focuses curated to help build your business. Each day you will learn from an expert of a selected field and have the chance to implement new knowledge to your personal venture. We provide coffee and lunch to make sure you are focused, as well as community that gives a sh*it about you.

 

 

OVERVIEW OF THE SCHEDULE

11a- Arrive + mingle

11:30a-12:15p- Expert Talk

12:15p-12:30p- Q+A w/ Expert

12:30p-1:30p- LUNCH

1:30p-2:45p- Think Tanks

2:45p-3p- Break

3p-4p Coursework + Homework

*All times are set to PST*

 
 
 

September 5 /  11a - 4p PST

Setting Up an Ad

Let’s go through the nitty-gritty of setting up an ad for your badass business. You will be armed with the information whenever you are ready to push ads to the public. In this workshop, you will learn:

  • Facebook and Instagram Ad Setup

  • Custom Audiences

  • Interest Targeting

  • Creating compelling copy

  • Choosing converting creative

  • Managing budget for conversion

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Christina topacio

Founder + CEO, JIG+SAW

 
 

September 12 / 11a - 4p PST

Legal 101 for Entrepreneurs

Get the details on LLC vs Corporations, IP protection, fundraising options and a basic overview of contracts. Make sure you know how to legally protect yourself and your incredible work.

MARY KAUFMAN

Of  Counsel,  Early Sullivan Wright Gizer & McRae LLP

 
 

September 19 /11a - 4p PST

FIND your niche and stick to it

Is it limiting to make a niche business or does it allow you to be an expert in your field? We are going to jump into practice of creating a niche business no matter if it is a service or a product. Learn how to find your niche and stick to it or know when it is time to let it go.

 

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lauren mcgoodwin

Founder + CEO, Career Contessa

 
 

September 26 / 11a - 4p PST

Top 5 PR Mistakes to Avoid

Learn how to navigate the world of PR before you hit send on that influencer outreach. Find out what to do to get and keep the public's attention while still being authentic to your brand.

Responsible for Vidcon programming and Stylehaul's brand messaging since its fruition. 

 

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Chrystina woody train

PR & Digital Brand Strategist

 
 
 

Special thanks to our partners:

 
 

The Standard is conveniently located to a major Metro stop as well as multiple bus stops.

Public Transport:

METRO TRAIN

7th Street / Metro Center Stop (2 blocks away) - Metro Purple Line (805), Metro Red Line (802), Metro Blue Line (801), Metro Expo Line (806)

NEARBY BUS STOPS

Grand / 6th (1 block away) - 14/37, 70, 71, 76, 78, 79, 378, 96, 487/489, 493, 495, 497, 498, 499, 699, Commuter Express 431, Commuter Express 437.

5th St / Grand Ave NW (1 block away) - 16/17/316, 18, 53, 55/355, 62, 720, DASH Downtown B.

Driving?

We highly recommend using other forms of transport due to construction and traffic congestion but totally get it! We’ve tried to find you the best garage rates around The Standard.

PARKING GARAGE OPTIONS

  1. LAZ Parking 725 S Grand (7 min walk) - $12 All Day Rate
  2. Athena Parking (7 min walk) 8th St & Hope St - $12 All Day Rate
  3. Pershing Square Gardens (7 min walk) Olive St & 6th St- $16 All Day Rate
 
 

What are you waiting for, gurl?

 
 

Got Q's? We've got A's.